Data and Decision-Making Consultant - Brisbane, Qld - Reed Iredale
Data and Conversion Optimisation Expert Reed Iredale

Don't You Want Outcomes From Your Data?

I am a data and decision-making consultant for sales-driven organisations, unlike my competitors I'm focused on business outcomes.

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Reed Can Help if...

  • You want increased profitability
  • You want increased referral business
  • You want improved customer retention
  • You want impressive marketing ROI
  • You want increased customer value
  • You want enhanced customer loyalty
  • You want reduced customer acquisition costs

Learn How


I want access to Reed's smarts.

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I want Reed to help from the sideline.

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Want me to do it for you? Contact for proposal.

“Reed builds you a newer, better version of your business.”

Dylan Garft, Sipp Instant

Data and Decision-Making Blog


Data Experts Are Missing Out on Their True Value

What is the objective of a data expert? To uncover better decisions for the end buyer of their services. So why does the service stop at summarising the hypothesis? Data experts are so overwhelmed in their tooling and inputs to their day to day jobs that they fall short on the final part. Selling what … Read more


Stop Treating Email Subscribers as a Number

Your email list isn’t a # of names to hoard. It’s a group of people you have permission to market to. Some of those people hate you. Give them the chance to get off.


What Happens if You Focus Too Much on Traffic?

People have become obsessed with traffic metrics, so much in fact that they’ve missed the point in why they have a business in the first place, to make a customer. Modern marketing is comprised of 3 parts, traffic conversions and economics. Amateur marketers put their focus in that order above, where I focus on the … Read more

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