Modern Marketing

I had an old friend come to me and ask me about graphic design and how it’s value has changed. I agreed, though it’s value isn’t changed of itself, advertising has changed. Modern marketing is comprised of 3 parts: traffic, conversion and economics. I feel value in advertising has changed because the platforms we use … Read more

What Happens if You Focus Too Much on Traffic?

People have become obsessed with traffic metrics, so much in fact that they’ve missed the point in why they have a business in the first place, to make a customer. Modern marketing is comprised of 3 parts, traffic conversions and economics. Amateur marketers put their focus in that order above, where I focus on the … Read more

Run Towards Risk

You’ve thought to yourself on many occasions, “it shouldn’t be this hard to get more customers, my competitors look like they’re killing it”. But the fact is your competitor is taking risks in the market. They’re spending more on the opportunity to gain a customer OR they’re being meaningfully different in the eyes of the … Read more

Vision

Business is open. There’s no ‘new normal’, and we should really be making solid sales. What a vision helps you do is get clear on decision making. If you aren’t sure about what you sell you’re usually not positioned well and you’re going to be distracted. Being distracted makes you move down to lower value … Read more

What Should an Ecommerce CEO Focus On?

Talking with one of my customers this week. They were talking about how they needed to be less in the weeds, as they were a CEO, I agreed. This lead me to write down what a current CEO role looks like. What does a modern ecommerce CEO look like? They are in charge of what … Read more

Annual Reviews

Most smaller businesses don’t think big enough, it’s time to slow down and think about how you performed in the 2 main functions that matter, marketing and innovation. I want you to write down how you performed in the categories, and how you could be better. You have products, but you sell experiences and transformations … Read more