Brand vs Conversion: Tips on Where to Focus - Conversion Rate Optimisation Expert

Brand vs Conversion: Tips on Where to Focus

Written by Reed

A brands ability to differentiate from it’s competitors is far more valuable then a few small upticks in conversion.

I implore designers to have a conversion and measurement practice but I also think a brand manager can do a lot more over time to increase revenue around being different and getting out of obscurity.

So it’s a trade off that pulls from one another, brand is a 30,000 foot view approach and conversion rate optimisation is a hands in the dirt approach, testing what works in the short term.