Are we getting fed up with looking at the exorbitant costs to get customers yet? I know that we should rationalise the opportunity cost every once in a while that’s for sure.
But is there a better way? Outcomes that keep us profitable and solvent?
I’d say right now evangelism is the only way out of this mess. I don’t have any vested interest in ads, managing your ads or having an eye on high fees around ads. I do have vested interest in quality traffic. Because I know quality traffic makes my job a hell of a lot easier.
Do you have clear referral streams yet? Do you know who your best customers are? And are they pulling up the second best customers?