Your Ecommerce Store Doesn't Need a $16,397 Redesign - Conversion Rate Optimisation Expert

Your Ecommerce Store Doesn’t Need a $16,397 Redesign

Written by Reed

I’ve been doing ecommerce store redesign for a little over 3 years now. Plenty of people come asking for all the bells and whistles and end up with a solution that looks much like the last one.

With fancy sliders, full screen videos (why?) and sites with bulk white space. It makes little sense and customers really don’t give a shit.

Model Your Redesign Off Ecommerce Store Behaviour Not Industry!

I host with the same company that manages Splendour in the Grass. And for 3 hours a year it does all of it’s ecommerce orders.

Meaning your customers are likely on your site for a reason already. Having clicked an ad on Google or Facebook, searched on Google organically or gone directly through word-of-mouth.

I’d set up a landing page with a quick-checkout form next to it for theirs. 3 variants for a product. Day ticket, weekend ticket or camping ticket.

Ticketek and other music industry ecommerce would have you do a whole ecommerce site and set up as new new URL. Causing a bit of lag in checkout process.

Do You Build Something You Want? Or Something You Don’t Know You Need?

There are so many shortcuts now with ecommerce. Storefront theme can be installed from the WordPress Directory and it will get you to where you need. Install Woocommerce and hook up PayPal and you can be selling within the hour.

Or you can go with Magento and Shopify and suffer more long term issues. Shopify is a good short-minded approach to selling a short run of products.

I do offer the Themeforest WooCommerce installs and do consult on design with Magento and Shopify. However building it isn’t anywhere as fast as WooCommerce on Beaver Builder.

Magento has a wild URL structure to deal with and Shopify is someone elses platform which leaves your content in a pickle if they were every to go under.

You’ve Been Through a Lot, Just Ship the Damn Thing

Get it out there if it’s close to 100%, just go.

Perfection kills online projects. From experience, most web projects go through proposals, multiple steps in project management and payments and can kill the buzz of launching.

Don’t work with those companies. They aren’t in it for you, mostly hourly-based companies.

You’ll learn a lot from them and it’s all usually bad, not in your best interest.


Save the spend if you can’t see the value in the work you’re paying for.

There are plenty of others out there willing to help, you only need to look.