Resources - Conversion Rate Optimisation Expert


Online business resources to Boost sales, conversions & profits.

The Tuesday Digest Newsletter

I show up in your email with my Tuesday Digest and my best content.

Free 5-Part Ecommerce Conversion Course

A primer for selling products on your ecommerce store.

Free Store Design Checklist

Get my free list to improve your store design. I sometimes show up to give a free teardown here. 😮

Free Australian Ecommerce CRO Calendar

Your free conversion calendar calendar to help focus on sales. Bookmark in browser.

Books for Store Owners and Online Businesses

  1. The Brain Audit
  2. Ultimate Sales Machine
  3. The Lean Startup
  4. Influence
  5. Growth Hacker Marketing
  6. Ask
  7. The Personal MBA

Favourite Ecommerce Themes


  1. Empire Theme
  2. Turbo Theme

Shopify Apps

  1. Loox Photo Reviews
  2. Ultimate Sales Boost


  1. Prosper


  1. Beaver Builder Theme
  2. Generatepress
  3. Storefront

I thought it would be helpful to create a resource page that you can always come to for a range of your needs. I’ll add to it as I learn more, but you’ll notice that in the future I will reference this page quite often. I recommend bookmarking it for your reference and convenience. Enjoy!

Disclosure: Please note that some of the links are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase.