Stop Treating Email Subscribers as a Number

Your email list isn’t a # of names to hoard.

It’s a group of people you have permission to market to.

Some of those people hate you.

Give them the chance to get off.

Did You Enjoy This?

Then consider joining the 200 other people getting the Tuesday Digest newsletter. It's a provocative email usually about design, behavioural psychology, technology, economics, marketing, and whatever else catches my interest.

Leave a comment