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Positioning

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Store Positioning: There’s Money in that Pigeonhole

I’ve been looking at acquiring online businesses that require positioning. In a world where people are looking to sell a wide array of SKU’s I’m going the other way. Koala, a low-priced Australian comparative mattress brand to Casper recently added furniture to it’s range. I cringed. Why? Casper owns ‘sleep’ in the mind. It’s positioning … Read more