2 UX Flows Worth Considering for Ecommerce - Conversion Rate Optimisation Expert

2 UX Flows Worth Considering for Ecommerce

Written by Reed

Two stores. Super Amart and Koala.

Both sell furniture.

Both vastly different user experiences and brands.

I wouldn’t change either.

One’s low cost, high margin, decent quality.

One’s low cost, high margin, poor quality (I know the copywriter he will kill me).

They both use the same way to get me to buy online. Facebook Ads and billboards.

Why are they so different?

The way they want to be purchased online is very different.

One’s owning a ‘product’ word in the mind. Is built based on a taxonomy, and makes you think ‘I need a bed’? The site has 100s of pages, globally structured and easily maintainable.

One’s owning a ‘brand’ word in the mind. Is built based on a few products and makes you think ‘what is their bed like’? The site has a few pages setup for a few highly styled pages.

How would you like your user experience configured? Are you doing it right?

Neither are wrong.

Some good questions to ask?

What does your product range look like? If it’s a lot? Go the Super Amart route.

Do you need a lot of brand and marketing focused pages? Like Koala? Go all in on a custom landing page per product.