Business is open. There’s no ‘new normal’, and we should really be making solid sales.
What a vision helps you do is get clear on decision making. If you aren’t sure about what you sell you’re usually not positioned well and you’re going to be distracted.
Being distracted makes you move down to lower value tasks. Almost employee like. And that’s not why you started a business.
If you have a vision with a clear 1, 3 and 5 year strategy you are able to move fast towards more time with family, selling a business, or growing to the level you originally envisioned.
Why I focus on the 1, 3 and 5 year landmarks and here is example of a business I’ve worked with lately:
Yeah 1 ($100,000+) — You are moving in a few different directions trying to get market fit.
Tip: You should look to optimise product, positioning and obsess about acquisition.
Year 3 ($100,000 – $1,000,000) — You’ve nailed product and positioning and you have brand advocates. Now it’s time to ramp up a few traffic sources that give 80% of the results.
Tip: You should look to nail primal brand marketing traits that are core to WHO your customers are and go hard at your acquisition and customer retention opportunities. And you should start to get the right team to get to 7-figures.
Year 5 ($1,000,000 – $5,000,000) — You’re trying to improve your people and your systems.
Tip: You should look to nail marketing systems and delegate all logistics to expert businesses.
See how clear this is? It’s not a 50-page business plan, it’s 6 sentences. If you’re in the weeds all day, you’re going to miss. So today. Position your business, get product fit, the vision is easy after that.